Our Staff

Craig Howard

Vice President, Tour & Group Sales

Craig holds a Bachelor of Arts degree in Business Marketing and a degree in Journalism from Fresno State University. Craig started in the travel business as an account executive for Top Value Incentive travel in Chicago, IL before and worked as Business Development Manager for Trans Continental Travel (TCT) in San Francisco. Craig started SST Tours in 1985 as the President & CEO designing customized international tours to over 40 countries for educators, major corporations such as IBM and Boeing as well as the affinity markets of travel clubs, the banking industry, Alumni’s and medical associations. With more than 25 years in the industry, Craig expanded operations to include Adelman Discoveries in 2007; specializing in international tours for Adelmans of Commerce across the US. He has traveled extensively throughout the US and internationally to all continents and more than 40 countries. In his leisure time, Craig enjoys spending time with his family; he is married with 4 kids. His hobbies include playing basketball, skiing, and traveling.

Chris Brough

Regional Sales Manager

Chris Brough, Business Development Manager, holds a Bachelor of Arts degree in Business Entrepreneurship from Fresno State University. Chris joined Adelman Discoveries 11 years ago as Business Development Manager and continues to build and maintain relationships with Adelmans across the US. He has traveled extensively throughout the US and internationally to Austria, Czechoslovakia, Czech Republic, France, Greece, Ireland, Italy, Hungary, Mexico, Spain, Thailand, and Turkey. In his leisure time, Chris enjoys spending time with his family, snowboarding, home improvement, camping, and traveling.

Kaley Honzel

Business Development Manager

Kaley Honzel, Business Development Manager with Adelman Discoveries and Perfect Pairings covers Central and Southern California, Washington and Oregon territories. Prior to joining Adelman Discoveries & Perfect Pairings, Kaley spent the last 15 years in a variety of roles in the wine industry including Sales & Marketing with PasoRoblesWineries.net, Paso Robles Wine Country Alliance and EOS Estate Winery. She has traveled internationally to: Costa Rica, England, France, Ireland, Italy and Mexico. In her leisure time, Kaley is enjoys spending time outdoors with her husband and baby boy. She loves hiking, boating and snowboarding.

Sandy S. (Hale) Birkbeck

Manager, Program Operations

Sandy Hale, Manager of Program Operations, holds a Master in Business Administration with an emphasis in Management and a Bachelor of Science degree in Business Administration from San Diego State University. Sandy’s career experience includes 20 years experience managing all aspects of event management for a wide-range of events including tradeshows, auto shows, conventions, city-wide conferences, cruises, travel incentive programs, sales meetings, and special events throughout the U.S. and internationally for groups of 20 - 5,000 people. Sandy has traveled extensively; managing events in Argentina, Australia, Austria, Brazil, Canada, Czech Republic, England, France, Germany, Greece, Ireland, Italy, Hong Kong, Hungary, Italy, Mexico, Singapore, Spain, the Western Mediterranean, and all over the United States. In her leisure time, Sandy enjoys spending time with her 4 children and 2 grandchildren, travel, caring for foster children, volunteering for local non-profit groups (Children’s Hospital, Red Cross) and watching crime solving shows like Body of Proof, Criminal Minds, CSI, Elementary, NCIS, etc.

Brian Garrison

Operations Manager

Brian started in the travel industry over 20 years ago, working for a company that planned tours and managed hotels. From there, he added group sales to his resume before joining Adelman Travel in 1999. Brian takes enormous satisfaction from planning his clients' dream vacations, and he specializes in escorted tours and customized group travel. A world traveler who has been to many different countries, his travels include visits to Switzerland, Italy, Germany, Hungary, Netherlands, France, England, Canada, Spain, Portugal, Belgium, Austria and the Czech-Republic. Additionally, he has visited 41 out of the 50 U.S. states and is continually adding more. Brian is always searching for his next travel destination to experience new adventures and new cuisines.

Matt Richardson

Marketing & Design Assistant

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